Correcting to Predict: Pseudo-Value Correction for Multimodal Attribute Value Extraction

Product attribute value extraction (AVE) is a fundamental task in e-commerce, aiming to identify specific values of predefined attributes from multimodal product profiles such as text and images. While multimodal large language models (MLLMs) have shown promise for AVE, they face challenges in extracting implicit attributes that require joint reasoning over visual and textual cues, often confusing semantically similar values. However, existing methods often fail to resolve such ambiguities because the correct value often depends on subtle multimodal cues that are easy to miss or override. To address this challenge, we propose Correcting to Predict (C2P), a framework that treats attribute extraction as a correction process. Given an initial pseudo-value such as a retrieved candidate or placeholder, the model learns to correct it using multimodal evidence. During training, diverse pseudo-values help the model learn evidence-based correction behavior, and a self-consistency refinement stage further reduces sensitivity to pseudo-value perturbations. At inference, a fixed placeholder triggers the learned correction behavior, enabling efficient single-pass prediction without online retrieval or iterative refinement. We evaluate C2P on a public benchmark and a large-scale industrial dataset. Offline results show that C2P outperforms strong baselines, with notable gains on ambiguous attributes. Online A/B tests on AliExpress further show consistent improvements in seller adoption, attribute completeness, and user engagement, validating C2P's effectiveness and efficiency in real-world deployment.