Revisiting Channel Effectiveness: A Multi-Dimensional Evaluation with Primitive Visual Stimuli
Abstract
Visual channel effectiveness varies across perceptual tasks, with spatial channels generally favored but rankings shifting based on accuracy, discriminability, separability, and pop-out requirements.
Established channel effectiveness rankings primarily assess magnitude estimation accuracy in complete chart contexts, often neglecting other perceptual tasks such as discriminability, separability, and pop-out. To address this gap, we conducted crowdsourced experiments on seven core visual channels (position, length, tilt, area, curvature, luminance, and saturation) using primitive visual stimuli, a set of visual marks without chart-specific scaffolding to isolate channel-level variation. We evaluated these channels across four perceptual tasks (accuracy, discriminability, separability, and pop-out) and found that channel effectiveness is fundamentally multi-dimensional, with rankings shifting substantially across tasks. For instance, while spatial channels maintain an overall advantage, accuracy depends strongly on whether a fixed spatial anchor is available. Discriminability varies dramatically across channels and value ranges, a pattern we formalized with a novel Anchored Harmonic Weber model. Pairwise channel interactions are often strongly asymmetric. Finally, we identify a dissociation between estimation accuracy and preattentive detection: length shows only moderate detection effectiveness despite top-tier accuracy, while area achieves the highest detection rates despite poor quantitative accuracy, though the latter advantage may partly reflect stimulus-level cues. We synthesize these findings into a scenario-driven perspective for context-sensitive channel selection.
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